UTM link builder
Build correctly-tagged campaign links in seconds — so influencer traffic stops showing up as 'direct' in your analytics. Free, no login.
Enter a destination URL to build a tagged link.
Why creator traffic vanishes in analytics
When a creator posts a bare link, most of the resulting visits land in your analytics as "direct" or lump into generic social — and the creator gets no credit. UTM tags fix the visibility problem: tag the source with the creator's handle, the medium as creator, and the campaign consistently, and your analytics finally splits traffic by creator.
Traffic is half the story
UTMs tell you who sent visitors — not who drove sales, and not what anyone is owed. CreatorProof generates a unique tracked short link and promo code per creator, logs every click, matches confirmed orders to the right creator, and auto-calculates payouts on top.
FAQ
What are UTM parameters?
UTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign, utm_content) that tell analytics tools where a visitor came from. Example: ?utm_source=aisha&utm_medium=creator&utm_campaign=summer-launch.
How should I use UTMs for influencer campaigns?
One convention, applied everywhere: utm_source = the creator's handle, utm_medium = creator, utm_campaign = the campaign name, utm_content = the specific post or story. Inconsistent tagging is the #1 reason influencer traffic shows up as 'direct' in analytics.
Do UTM links track sales?
UTMs show traffic in your analytics tool, but they don't tie confirmed orders to a specific creator or handle payouts. For revenue attribution you need per-creator tracked links plus a conversion pixel or store integration.
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CreatorProof tracks every click, sale and rupee back to the exact creator who drove it — live ROAS, auto payouts, one-click proof reports. Free plan, no card needed.
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